Quite a few awesome sexual assault awareness campaigns have been popping up over the past little while. What distinguishes them from the pack is that these campaigns have posters and media targeting potential sexual assault offenders and not potential victims. Seems simple right? A step in the right direction, that is away from victim-blaming, is why I’ve decided to do a roundup of a few of them here.
SAVEdmonton got the ball rolling back in 2010 with their “Don’t be that guy” Campaign They then released a second round of images in late 2012.
This campaign received some attention online and ended up triggering some follow-ups in other areas. Here’s one from Vancouver created out of a partnership between Battered Women’s Support Services, the Vancouver Police Department, Bar Watch, WAVAW and BC Women’s Hospital and Health Centre. Going by the same name, “Don’t be that guy” and inspired by SAVEdmonton.
Last but absolutely not least, here’s an interesting campaign out of Missoula, Montana, a town that has actually been called “the rape capital of America“. I particularly like the aesthetic of this one and it’s probably not surprising that the campaign, “Make your move Missoula” came out of a partnership between community groups and a marketing agency that focuses on community-enriching work, Partners Creative.
speak out from PartnersCreative on Vimeo.
So there you have it, 3 sexual assault awareness campaigns worth checking out and getting inspired by. Are there any others you know about that you’d like to see shared?