The Pink and Blue Project

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Photographer JeongMee Yoon’s “The Pink and Blue Project” came about when her daughter decided she wanted to wear and play only with pink clothes and toys.

“Realizing her daughter was part of an international phenomenon of gender-specific marketing campaigns, Yoon began photographing American and South Korean children in their bedrooms with their collection of pink and blue objects, highlighting the powerful gender-oriented marketing pitch toy companies such as Mattel make to children and parents.”

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For more pictures and info check out this article by Slate : JeongMee Yoon: “The Pink and Blue Project” examines the gender-specific marketing for boys and girls PHOTOS..

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